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350+ Power Words to Get Clicks & Boost Conversions (FREE List)


power words

L
ooking for an inventory of energy phrases to make use of in your writing? Look no additional!

When you start a blog, you should learn to write persuasively. 

After all, you should persuade individuals to learn your articles, subscribe to your e mail record, or buy your product. 

Luckily, all you should do is sprinkle a number of energy phrases all through your writing so as to encourage motion. 

In this publish, we’ll share an inventory of 350+ energy phrases that you should use to get extra clicks, e mail subscribers, and conversions.

What are Power Words?

Power phrases are descriptive phrases that evoke an emotional response, whether or not it’s optimistic or destructive, and lead the reader to take motion. 

Because energy phrases are so persuasive, utilizing them generally is a fast and simple method to boost conversions

For instance, you would use the ability phrase “weird” in a weblog title to encourage individuals to click on on and browse your article. Or, you should use an influence phrase like “hurry” to encourage consumers to purchase an merchandise out of your online store earlier than it’s out of inventory.

You can use energy phrases anyplace, together with:

All bloggers, copywriters, and advertising professionals ought to hold an inventory of energy phrases helpful. That means, you may flip boring, lifeless writing into persuasive writing that encourages your viewers to take your required motion, no matter it could be.  

To make it simpler for you, we’ve compiled this enormous record of energy phrases that you could bookmark and refer again to everytime you want it. 

350+ Power Words and Phrases to Use in Your Content

There are several types of energy phrases you should use relying in your audience and your particular conversion objectives.

We’ve organized this record into sections and we’ll clarify every kind of energy phrase as we go…

Curiosity Power Words

Curiosity phrases go away your viewers wanting extra. So way more, that they’ll take your required motion to get it. 

By utilizing curiosity, your readers received’t give you the option to withstand the urge to click on in your article or open your email newsletter.

Here are some curiosity energy phrase examples you should use:

  • Astonishing
  • Banned
  • Be the primary
  • Become an insider
  • Behind the scenes
  • Bizarre
  • Censored
  • Classified
  • Confidential
  • Controversial
  • Covert
  • Crazy
  • Cringe-worthy
  • Elusive
  • Extraordinary
  • Eye-opening
  • Forbidden
  • Forgotten
  • Hidden
  • Hilarious
  • Hush-hush
  • Insane
  • Insider
  • Interesting
  • Invitation-only
  • Key
  • Limited
  • Little-known
  • Members-only
  • Myths
  • Odd
  • Off limits
  • Priceless
  • Private
  • Remote
  • Restricted
  • Ridiculous
  • Secret
  • Shh!
  • Shocking
  • Sneak peek
  • Spoiler
  • Strange
  • Stunning
  • Thought-provoking
  • Top secret
  • Trade secret
  • Unbelievable
  • Unconventional
  • Unexplained
  • Unique
  • Unlock
  • Unusual
  • Wacky

Here’s how Neil Strauss, a best-selling writer, makes use of curiosity phrases to get more email subscribers:

curiosity power words examples

This email popup is filled with curiosity phrases and phrases like interior circle, controversial, never-before-seen, banned, unique, secret, and personal.

Visitors will rush to join his e mail record in order that they will get this secret, unique info delivered to their inboxes.

Trust Power Words

In order to get your viewers to take motion, they should belief you first.

You can construct belief over time by publishing useful content material and sending regular emails. But, you may also velocity up the method by injecting belief phrases in your content material.

Here are some examples:

  • According to
  • Accredited
  • Approved
  • Authentic
  • Authoritative
  • Backed
  • Because
  • Best
  • Best promoting
  • Cancel anytime
  • Certified
  • Dependable
  • Don’t fear
  • Endorsed
  • Expert
  • Genuine
  • Guaranteed
  • Improved
  • Ironclad
  • Lifetime
  • Money-back
  • No obligations
  • No questions requested
  • No danger
  • Official
  • Professional
  • Protected
  • Proven
  • Recognized
  • Refund
  • Reliable
  • Research
  • Results
  • Safety
  • Scientifically confirmed
  • Studies present
  • Tested
  • Try before you purchase
  • Well revered

In the instance under, Smile Direct Club makes use of belief phrases of their web site copy:

trust power words smile direct club

Power phrases like lifetime, assure, protected, and refund put potential prospects relaxed.

They’ll be extra comfy spending plenty of cash on the product as a result of they know they will get their a reimbursement in the event that they’re sad.

Sloth Power Words

The definition of the phrase sloth is the reluctance to work or make an effort.

And isn’t true that we regularly need one thing with out having to do something to get it?

You can use sloth phrases to persuade people who your product is the simplest answer to their downside. You may use them in how-to weblog publish titles and lead magnets to make them sound extra digestible.

  • All-inclusive
  • Basic
  • Cheat sheet
  • Cinch
  • Clear
  • Complete
  • Copy
  • Downloadable
  • Easy
  • Efficient
  • Effortless
  • Fail-proof
  • Fill within the blanks
  • Formula
  • Free
  • Freebie
  • Gift
  • Guide
  • How-to
  • In lower than
  • Ingredients
  • Instant
  • Light
  • List
  • Manageable
  • Manifest
  • Minutes
  • No nonsense
  • No downside
  • Nothing to it
  • Now
  • Painless
  • Piece of cake
  • Printable
  • Quick
  • Ready
  • Replicated
  • Report
  • Simple
  • Smooth
  • Template
  • Tools

At Blog Tyrant, we provide a free lead magnet to people who subscribe to our e mail record:

lead magnet sloth power words

We use sloth energy phrases like free, information, toolkit, and on the spot.

This helps convey that our book is an excellent simple answer that can assist individuals create a profitable weblog and it encourages them to subscribe.

Encouragement Power Words

When persons are studying content material on-line, their stage of power and enthusiasm is probably going fairly flat.

But, you should use encouragement phrases to encourage individuals and get them enthusiastic about what they’re studying.

Here are some encouragement energy phrase examples to make your copy sound extra inspirational:

  • Amazing
  • Astonishing
  • Awe-inspiring
  • Awesome
  • Beat
  • Belief
  • Blissful
  • Breathtaking
  • Brilliant
  • Celebrate
  • Conquer
  • Daring
  • Delight
  • Effortless
  • Empower
  • Excited
  • Fabulous
  • Faith
  • Fearless
  • Fulfill
  • Glory
  • Grateful
  • Happy
  • Heart
  • Hero
  • Hope
  • Lovable
  • Life-changing
  • Marvelous
  • Master
  • Miracle
  • Perfect
  • Phenomenal
  • Praise
  • Prevail
  • Remarkable
  • Score
  • Sensational
  • Spirit
  • Strengthen
  • Terrific
  • Thrive
  • Triumph
  • Uplifting
  • Vanquish

The well-liked weblog Tiny Buddha publishes content material to assist individuals stay peaceable and completely satisfied lives.

encouragement power words in blog titles

So, in fact, they typically use encouragement phrases like energy, hope, and hero of their weblog publish titles to make readers really feel empowered.

Greed Power Words

The easy definition of greed is the will for extra of one thing.

We can all be grasping occasionally. For instance, you wish to seize that ‘Buy One, Get One Free’ coupon so that you could get extra to your cash. Or, you wish to purchase the restricted version model of a product you already personal so that you might be one of many few that has it.

Greed phrases are most frequently utilized in gross sales and promotions so as to encourage individuals to purchase shortly earlier than they miss the chance. They will also be used to make one thing seem extra worthwhile.

  • Bargain
  • Before
  • Best
  • Billion
  • Bonus
  • Cash
  • Cheap
  • Discount
  • Dollar
  • Don’t miss out
  • Exclusive
  • Extra
  • Fast
  • Final
  • First
  • Fortune
  • Gift
  • Giveaway
  • Greatest
  • Guilt-free
  • Hurry
  • Instantly
  • Jackpot
  • Last likelihood
  • Limited
  • Luxurious
  • Marked down
  • Massive
  • Money
  • More
  • New
  • Now
  • Premiere
  • Prize
  • Profit
  • Quick
  • Reduced
  • Rich
  • Sale ends quickly
  • Save
  • Savings
  • Six-figure
  • Skyrocket
  • Special
  • Treasure
  • Triple
  • Ultimate
  • Value

On this landing page, a well-liked weblog internet hosting firm, Bluehost, makes use of the greed phrases particular and now to encourage individuals to seize this superior weblog internet hosting deal.

greed power words on landing page

Vanity Power Words

Similar to greed, vainness phrases are sometimes utilized in advertising to get individuals to click on, subscribe, or purchase a product.

That’s as a result of we regularly search out issues that can make us look good. Not simply in a bodily means both. We wish to seem extra profitable, have extra achievements, and possess stronger talents.

Here are some vainness phrase examples that can make your supply extra interesting:

  • Amazing
  • Attractive
  • Awe-inspiring
  • Beautiful
  • Bold
  • Boost
  • Boss
  • Bravery
  • Brilliant
  • Clever
  • Conquer
  • Dazzling
  • Elegant
  • Elite
  • Epic
  • Fearless
  • Fortunate
  • Genius
  • Good-looking
  • Gorgeous
  • Handsome
  • Jaw-dropping
  • Legendary
  • Magic
  • Mind-blowing
  • Notable
  • Prosperous
  • Remarkable
  • Sassy
  • Sensational
  • Smart
  • Spectacular
  • Strong
  • Stunning
  • Successful
  • Undefeated
  • Victory
  • Wealthy
  • Wonderful

In this instance, a fashion blog known as We Select Dresses makes use of a conceit phrase in a weblog publish title to get extra clicks:

vanity power words in blog title

A single energy phrase in your weblog publish title may help you drive more traffic to your blog and rank higher in search outcomes.

Lust Power Words

Lust is outlined as a really sturdy sexual want. But, it’s additionally outlined as a powerful want for one thing.

So, even when your content material will not be sexual, you should use lust energy phrases to make individuals crave no matter your supply is.

Here are some examples:

  • Allure
  • Arouse
  • Brazen
  • Captivating
  • Charm
  • Cheeky
  • Crave
  • Desire
  • Enchanting
  • Exotic
  • Exposed
  • Fascinating
  • Flirt
  • Forbidden
  • Hypnotic
  • Intriguing
  • Lonely
  • Lovely
  • Lust
  • Magnetic
  • Mischievous
  • Mouthwatering
  • Naughty
  • Passionate
  • Pleasurable
  • Provocative
  • Scandalous
  • Shameless
  • Sleeping
  • Steamy
  • Tantalizing
  • Tease
  • Thrilling
  • Uncensored
  • Urge
  • Wild

Here’s how Buzzfeed makes use of lust energy phrases to get extra clicks on a celeb gossip article:

lust power words

Anger Power Words

Anger is a strong emotion that may make individuals take motion.

But, you don’t need individuals to be indignant with you or your organization, so it’s a must to use anger phrases fastidiously.

When utilizing anger energy phrases, be sure that your viewers’s anger is directed at one thing or another person. Then, you may present the answer for them.

  • Annoying
  • Arrogant
  • Backstabbing
  • Blatant
  • Brutal
  • Corrupt
  • Coward
  • Crooked
  • Crush
  • Disgusting
  • Evil
  • Exploit
  • Foul
  • Greedy
  • Hate
  • Know all of it
  • Lies
  • Loser
  • No good
  • Obnoxious
  • Pitiful
  • Preposterous
  • Provoke
  • Punish
  • Rant
  • Revolting
  • Screw
  • Sick and drained
  • Smug
  • Sneaky
  • Stuck up
  • Underhanded
  • Vicious
  • Violent
  • Weak
  • Worst

Here’s an instance of learn how to use anger phrases the correct means:

anger power words

This firm’s audience is pissed off with a selected scenario, which on this case, is a pest downside. The firm gives a service that can repair the issue.

As a consequence, aggravated dwelling homeowners will gladly take motion by calling and reserving the service.

Fear Power Words

Fear is a an excellent motivator as a result of it makes individuals uncomfortable and afraid. Because of this, they’ll wish to transfer away from these feelings and again into their consolation zone.

As you may think about, you should use worry energy phrases to get your readers to take a selected motion.

Like with anger phrases, simply be sure to’re offering an answer to their downside.

  • Apocalypse
  • Armageddon
  • Backlash
  • Beware
  • Blinded
  • Blood
  • Bomb
  • Catastrophe
  • Caution
  • Collapse
  • Crisis
  • Danger
  • Deadly
  • Destroy
  • Devastating
  • Dumb
  • Embarrass
  • Epidemic
  • Fail
  • Fired
  • Frightening
  • Hazardous
  • Hoax
  • Horrific
  • Invasion
  • Jail
  • Lawsuit
  • Looming
  • Lurking
  • Meltdown
  • Mistake
  • Nightmare
  • Painful
  • Panic
  • Poor
  • Revenge
  • Risky
  • Scary
  • Stupid
  • Targeted
  • Terror
  • Toxic
  • Tragedy
  • Warning
  • Worry

Here’s how GOBankingRates makes use of worry within the title of an article:

fear power words examples

Buying a house is the most important buy individuals will make of their lifetime. To keep away from making any errors, they’ll click on on this text to study vital suggestions they should know.


That brings us to the tip of this record!

Now you will have an enormous record of energy phrases that you should use in every thing from weblog posts to e mail topic traces. 

If you discovered this record useful, you may also take a look at our record of the best blog headline formulas. It’s filled with free weblog title templates that you should use to get extra clicks in your articles. 

And don’t overlook to sign up for our email newsletter for extra useful running a blog suggestions!



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